Asked straight. Answered straight.

From the deposit to launch day, the timelines are fixed and they're the ones we quote in writing: Launch is 2 weeks, Growth is 4 weeks, Commerce is 6 weeks. Those are working timelines for a client that gets its text, photos and approvals to us when they're asked for — not best-case numbers.

Growth can be rushed from 4 weeks to 2.5 and Commerce from 6 weeks to 4, for +35% of the project fee. Launch can't be rushed at all, which is a deliberate limit: at two weeks there's no slack to absorb a rush without something else slipping.

Timelines are commitments because a small team has one queue. If the project pauses on the client side for 10 business days, the timeline pauses, the start date releases, and you re-enter at the next open slot. You keep nothing at risk, and we don't hold a slot hostage.

Less than most people expect — but one thing isn't optional. You supply the text and at least six usable photos. That's a requirement rather than a hope: a site built on placeholder copy is a site you're embarrassed by.

If you'd rather not write it, we will: copywriting is ₦600,000 a page and photography is ₦1,000,000 for a half-day, up to 40 retouched images licensed for your website, your social accounts and your ads. Both are priced as add-ons in the written quote, so the engagement price stays a number you can budget from.

Beyond the content, one real commitment: a free 20-minute call to agree the page list before anything is built. That call is the cheapest insurance in the whole process — half the projects that overrun do so because nobody wrote down what "a website" meant first.

After launch, the small stuff is ours to carry: up to two content edits a month and two hours of changes inside the care plan. The one thing that stays yours — and the single strongest local ranking signal there is — is asking your customers for reviews.

It gets replaced, not patched. Every engagement builds a fresh site rather than repairing whatever's there, because inherited code is the most expensive thing in this trade and you shouldn't own it twice.

Your content comes across, and moving an existing site is a priced item, quoted in writing, for up to 12 pages. If your existing site is in reasonable shape, we'll usually tell you not to do a full build at all.

Your domain is never taken from you. Domain registration is billed at cost with no markup, and you own it from day one — including if you leave. That's written into the terms rather than promised in conversation.

One warning worth having: if you're paying for ads today, the ads don't stop the day you stop paying. Your ranking and your Google presence keep working; your ad spend doesn't. Build the site first if you can, and run both while the site catches up.

You do, from the start. Your domain, your logo, your copy, your photos, your Google Business Profile, your analytics. Not a hostage, and not a favour.

The interesting version of the question is what happens if you leave, so here it is in full: send 30 days' notice, pay the final month, and take your domain, your content and your site's source code with you at no charge. We'll walk you through deploying it anywhere, within 10 business days of the final invoice. There's no hosting hostage and no migration fee.

The reason isn't generosity. A site that stops working when the agency disappears is a site nobody should rely on — and a business that holds a client's site hostage has already told you how it'll behave in a hard month. What you're paying for is uptime and responsiveness, not lock-in.

The care plan is the half of this business that the website is actually the front door to. Every plan includes the same core, whether it's ₦250,000, ₦700,000 or ₦1,200,000 a month.

• Uptime monitoring, and daily backups with a tested restore
• Security patches and software updates
• SSL and domain renewal management
• Up to 2 small content edits a month — text, an image swap, your phone number, your hours
• Up to 2 hours of small changes a month
• A monthly email
• Same-business-day response on anything that breaks

And this boundary is the reason the monthly number is worth anything: new pages, redesigns, new features, an SEO programme, ads management and ad spend are quoted as add-ons, in writing, so the figure never wanders.

Growth adds a written monthly performance report with real numbers; Commerce adds store and payment monitoring and a quarterly store review. One exception worth knowing: ongoing SEO is ₦800,000 a month and it includes your care plan, so you're never billed twice.

We're not going to tell you 30 days — anyone who does is either guessing or about to sell you something else. Here's what a local search actually takes:

1. 3–6 MO

   Measurable movement in calls and form fills

2. 6–12 MO

   A regular top-3 result in the map pack for a normal-competition search

3. 12–18+ MO

   A genuinely competitive one

4. PAID ADS: 7–14 DAYS

   which is exactly why they exist

We don't guarantee rankings, and you shouldn't pay anyone who does. What we can guarantee is narrower and real: the technical foundation will be correct, the listing will be properly set up, and you'll get a report every month showing what moved and what didn't — including the months when nothing did.

If you need booked jobs in the next 30 days, paid ads are the only honest answer. Setup is ₦2,000,000, then 10% of ad spend with a ₦150,000/month minimum — and you pay the ad spend directly to Google or Meta from your own account.

Then it's a change order with a written price, and the process has four steps: you ask by email or on a call; we reply in writing within 2 business days with the added scope, the added price and the added or delayed timeline; you approve — a reply saying "yes" is enough; then we build it, not before.

The rule that protects both of us is about phone calls. If you ask for something on a call, we'll write you an email saying exactly what we heard you ask for, and we won't start that work until you confirm it. It exists because verbal scope is how one of us ends up resenting the other in month three.

Two rounds of revisions per page are included. A third round is ₦150,000/hr — and if we're asking for a third round, that's usually a sign we started with different ideas, which is a conversation rather than a charge. You'll recognise it when it happens, because we'll use one of three sentences: "That's not in the current scope. We can add it for ₦X, and it'll push launch by Y days. Want it?", "If it's important enough to prioritise, we can take it out of something else. Which?", or "That one's free — it's a bug in what we built." The last one is unconditional.

Honestly: if the answer is no, don't stretch for it. A project you resent paying for produces a website you're embarrassed by — which costs you money twice.

There are two honest cheaper doors. The first is the ₦250,000/month care plan on the site you already have: if it's decent, that's the entire entry point, and it means we're already working together when the budget's there. The second is one add-on at a time — ₦600,000 to have the copy written for your pages, or ₦2,000,000 for ads setup if the problem is leads now rather than a website later.

There's no payment plan and no financing, deliberately. A 12-month plan on a ₦4,000,000 project costs more administration than it's worth, and we'd rather you have the cash conversation with us than with a lender.

If the honest answer is that a website isn't in the budget right now, we'll say that — and we can talk again in six months. That conversation costs you nothing, and you won't get a follow-up sequence afterwards.

Good — then you're not starting from zero, and we'd rather build on that than talk you out of it.

One question is worth more than any argument: what does a lead actually cost you there? If you can pull that number, this stops being a matter of faith and becomes a decision with real arithmetic attached. Bring the number, and we'll tell you honestly whether the website is worth it.

Two things most people get wrong about it. Ads stop the day you stop paying; your site and your Google presence keep working, and your ranking compounds while you sleep. And for a local business, most Facebook leads are actually driven by your Google listing and your reviews rather than by the ad itself — which is work the website would be doing anyway.

If Facebook is reliably cheaper for you, keep it. We'd rather be right in a year than expensive this month.

The difference isn't the craft — a good freelancer can match it. It's the contract underneath.

We hand you a written fixed scope and a written monthly price for keeping the site running, with the terms published on this site. Any professional who can't put those two things in writing is guessing — and a guess on a business asset is expensive later. If you have a freelancer who can put a scope and a care price in writing, and whom you trust at 9pm on a Sunday, hire them and tell us how it goes. Otherwise, that's the gap we fill.

As for us — the proof is the work itself. This site is built to be inspected, not admired: pull it apart in a browser, view the source, open it on an old phone and try to break it. And the terms read like we intend to keep them — fixed price, balance on launch, you own everything, cancel any month with no fee — written down so you can hold us to it.

The risk of hiring us isn't that we can't do the work. It's that the portfolio is short — so we've made the inspection easy.

Because a menu forces everyone to price from the middle. A public rate card pads every job to the most complicated version of it, which is why "from ₦X, then see the add-ons" is the trick that sells people work they didn't ask for. Instead, every engagement is quoted in writing for the exact page list, on the same 2-business-day clock as everything else on this site.

The starting points are on the services page — a website starts at ₦4,000,000, and the care plan at ₦250,000 a month. The number that matters is the one in your proposal, because that's the number the scope is attached to. And you can argue with that list before you pay for it.